Nokia sales reduce as Samsung’s increase

Nokia is now no longer the best selling handset manufacturer. Samsung have continued to grow year on year and have now overtaken Nokia with the Number 1 spot.

The mobile phone industry has notoriously been fluctuanting with sales continually going up and down through the year. Nokia has historically been at the top since the late 1990’s as their classic designs and easy to use interface was well known and loved by millions of people. These days although Nokia is still a very dominant player, they are no longer at the top of the tree. So why would this happen? Well the main reason is the Android system for smartphones.

 Last year Nokia made a bad choice and decided not to use Android on their handsets. Other brands including Samsung went the other way and chose to use Android. Unfortunatly for Nokia the Android system then took off in a big way, proving to be very popular with clients. As a result sales for non Android mobiles fell, hitting Nokia badly. Their smartphone sales went down by 24%! At the same time Samsung’s went up by 50% and Apple’s increased by nearly 100%!

As these stats demonstrate, there is lots of money to be made from the mobile phone industry, but you need to know what to invest in and predict what will be popular with the public. In this case, Nokia chose incorrectly and it has cost them dearly.

Senior figures at Nokia have attempted to put the blame on the economic recession, rather than bad business decisions, but that doesn’t make sense when you take into account the increased sales of Samsung and Apple. The main uptake in sales for Samsung was for their popular Galaxy Note and SII handsets. Predictions are that sales will continue to rise through the rest of 2012.

Apple continue to go from strength to strength. Can they do no wrong?! The iMac, iPod, iPhone and iPad are all huge sellers. They certainly have that magic touch when it comes to anticipating consumer trends. Their corporation was undoutedly shaken when Steve Jobs passed away, but the company has continued to gown and gain new territories to operate in. Where are last year the top mobile players were Nokia and Samsung, this year and next it will no doubt be Samsung and Apple fighting for the top spot.

There has been much talk of SIMonly deals becoming more and more popular as people strive to reduce their monthly outgoing by taking out cheaper contracts, however with these continued sales in handsets it shows that there are still people who would prefer to sign up for a new handset instead of take the saving offered by a SIM only contract.

For the latest phone deals visit MerryMobiles